Global economic grows reluctantly, avian flu strikes time and again, the epidemic extends, animal feed prices stay high, the road leading to a long-term industry development stumbles. The sudden COVID-19 outbreak in 2020 brings new light to the industry at the expansion of consumer channels, consumer model innovation, supply chain updates. Defined in 10-year terms, China's poultry industry in 2021 will undoubtedly be confronted with unprecedented blocks and opportunities in the post-COVID-19 era; It allows us to achieve more perspective and sustainable development space once we redefine the growth of poultry industry.