Global economic grows reluctantly, avian flu strikes time and again, the epidemic extends, animal feed prices stay high, the road leading to a long-term industry development stumbles. The sudden COVID-19 outbreak in 2020 brings new light to the industry at the expansion of consumer channels, consumer model innovation, supply chain updates. Defined in 10-year terms, China's poultry industry in 2021 will undoubtedly be confronted with unprecedented blocks and opportunities in the post-COVID-19 era; It allows us to achieve more perspective and sustainable development space once we redefine the growth of poultry industry.

China's economy is leading the recovery under the global epidemic. As the opening year of the 14th Five-Year Plan, 2021 has been given unlimited possibilities. At the Central Economic Working Conference held at the end of 2020, technological innovation of poultry industry took the lead on the agenda. The meeting stressed that we should respect science, strengthen supervision, promote the application of biological breeding industrialization step by step. A stunning turnaround of breeding industry shall be assured through the carrying out of breeding technology public relations. Meanwhile, the popularization of digital technology will remarkably enhance the efficiency of the industry, ensure the poultry industry achieves a green circular development of low mining, high utilization and low emissions, subvert and redefine the industry growth model, so that the product effects will be replaced by brand effects, the product efficiency by ecological efficiency, ecological efficiency by earth compatibility. The poultry industry has also contributed brilliantly to the world's population growth. 30 years from now, the world's population is expected to exceed the amount of 10 billion. The upgrading and utilization of alternative protein and other new energies, safe and transparent consumer insight, food waste prevention, the extensive integration of poultry industry and food industry, the global food supply chain in-depth adjustment, all ensure the realization of the healthy and sustainable development of poultry industry, providing a wise solution for the world food crisis, implementing the global human survival commitments.

Breaking down barriers, removing borders, creating a complete ecosystem, re-examining the relationships between industry and individuals, industries and industries, industry and society, industry and nature, redefining the growth of poultry industry, we meet a historic moment.